Our Brands & colorations
SAMS General Trading LLC is a leading importer, wholesaler, distributor and exporter based in the GCC. SAMS is proudly associated with International brands from different parts of the globe. Partners at SAMS bring in a combined 75 years of experience.
Our Ventures
SAMS FMCG DIVISION
SAMS is a trusted distributor of top FMCG brands in non-food personal care & hygiene category supplying across the GCC, Middle East & Africa.
SAMS Hygiene Solutions
We empower facilities with sustainable & affordable hygiene solutions for a cleaner, healthier future.
SAMS FM Services
SAMS provides top-tier Facility Management & cleaning services with Diversey chemicals, TASKI machines, and expert professionals.
Why choose us
SAMS specializes in distribution and B2B services, offering a diverse brand portfolio through a comprehensive network that ensures a strong regional presence. With expertise in global import and export, e-commerce, and retail, we are committed to quality, innovation, and a customer-centric approach.
About Us
50+
Years of combined expertise in distribution, wholesale, manufacturing & B2B client servicing.
600+
Satisfied clients across diverse industries.
10,000+ sq ft
State-of-the-art storage facility with operations spanning the GCC.
40+
Skilled professionals driving excellence and efficiency.
Check what our business associates are saying
SAMS General Trading LLC has grown from strength to strength ever since they have been signed on as Diversey Professional's first distributor across Dubai and Northern Emirates. From humble beginnings to currently a team of six Key Account Managers covering the sectors across hospitality, food service, facilities management, and non-traditional sectors such as warehouses and offices, and e-commerce, they have developed themselves to be at par with Diversey's levels of service. They have successfully won strategic accounts across the country, and have been instrumental in Diversey's foray into the consumer segment via their e-commerce penetration.
Gökhan Özdöl
MEA VP Institutional - Diversey – A Solenis Company
“I have seen SAMS grow from strength to strength ever since they have been signed on-board as Diversey Professional's first distributor across Dubai and Northern Emirates. From humble beginnings to currently a team of over six Key Account Managers covering the sectors across hospitality, food service, facilities management, and non-traditional sectors such as warehouses and offices, and e-commerce, they have developed themselves to be at par with Diversey's levels of service, winning strategic accounts across the country.”
Varun Asser
Sector Manager - Healthcare GCC & Channel Business UAE - Diversey
We are working with Sams for the Diversey division, providing complete hygiene solutions for kitchens, hotels, and restaurants. Our partnership ensures top-tier cleaning and sanitation products, maintaining the highest standards of hygiene and safety in the hospitality industry. Sams' top-notch service, timely deliveries, and expert support make them a reliable partner, ensuring seamless operations and compliance with hygiene regulations.
Chef Angad
Executive Chef
Fixderma India Pvt Ltd is extremely pleased with the outstanding support and dedication shown by SAMS General Trading LLC in Dubai. Their proactive approach, strong local market expertise, dedicated team and commitment to excellence have played a key role in expanding our footprint across Dubai. Their commitment to timely deliveries, transparent communication and excellent customer relationship management makes them a valued partner for us. We truly appreciate their efforts and look forward to achieving many more milestones together.
Anurag Mehrotra / Shaily Mehrotra
Chairman / CEO & Founder – Fixderma India Pvt LTD
To be the leading distributor of innovative, high-quality brands in the UAE and GCC, setting new standards in customer satisfaction and sustainability, while empowering our partners and creating a demand-driven market that prioritizes value without compromising quality.